DigiCompanion Overview

DigiCompanion specialises in providing brands, via the agencies that serve them. with the knowhow and tools to use premium digital content  to create innovative marketing campaigns.  Our business model relies on strong partnerships with a limited number of agencies that are familiar with the strategic and tactical marketing requirements of leading brands.

Market

The use of digital entertainment in marketing is growing as it offers numerous benefits to both brands and agencies.  Above all, it  allows brands to create campaigns that leverage the emotional impact of digital entertainment to support its messages and positioning.  Other benefits include simplified logistics, increased online marketing impact and the greatly reduced ecological impact of virtual prizes when compared with physical gifts.   Today, digital entertainment is used  as a way of increasing online traffic and audience retention, as a consumer reward in loyalty programmes and in sales promotions.  Given these advantages and broad applicability, content-based marketing today represents a fast growing business opportunity.

Services

DigiCompanion's offer centres on three key services:

• Consulting on the selection of content best suited to the marketing needs of a brand drawing on our team's deep expertise in the use of content in marketing,
• Sourcing of content including negotiation with rights holders and collective rights management organisations, leveraging our broad network of relationships with major labels, studios and publishers, as well as smaller vertical players,
• Distribution of content via our white-labelled platform designed specifically to address the requirements of marketing campaigns and that securely manages the distribution of all formats of content to PC's and mobile devices while providing real-time statistics on campaign performance.

 Resources

Digicompanion was established in 2006.  The company received two million dollars of funding from Alven Capital Partners and Ile de France development as well as grants from OSEO / ANVAR as part of its programme of support for technically innovative companies.  Through our agency partnerships, we have developed campaigns for leading companies across Europe.  For a partial list of refrences, please click here.