Market trends driving digital promotions

Explosion in demand for digital content:
Networks are getting faster. WiFi, 3G and  broadband Internet access mean that today’s consumer has virtually permanent access to cheap high-speed connections whether at home or on the road.  This trend has triggered an explosion in the number and choice of connected terminals allowing consumers to use these new networks to better communicate, work, learn and play. 

• 2 Billion mobile phones worldwide
• 1 Billion PCs worldwide

In addition to this, new categories of connected products are emerging including: connected game consoles, set-top boxes, portable entertainment devices and home media gateways.
True, not all of these devices are popular today, but the adoption of these connected devices will continue, fueling your customers’ appetite for digital content.

The growing role of promotions
Promotions play an increasingly important role in the marketing of consumer goods and services for the following reasons:

• They are directly linked to sales and are thus an efficient marketing investment,
• They influence the customer at the time of a purchase decision,
• Well-chosen gifts deliver value to customers while reinforcing marketing messages,
• They often improve the placement a retailer gives to a product both in-store and in other marketing vehicles such as catalogs.

The importance of one-to-one marketing
Marketing today involves much more than simply designing the best media plan.  Customers are increasingly hard to reach through traditional means making the building and maintenance of your brand’s value more challenging than ever before.  Nowadays, successful marketing is increasingly dependent on your capacity to build a lasting relationship with your customers.

Harnessing new media to
create more effective marketing
DigiCompanion offers a platform that simplifies the integration of new media into one of the most important components of the marketing mix. 

To achieve this, DigiCompanion has developed a platform that manages all aspects of digital promotions including the sourcing of digital gifts, their delivery and the reporting tools that allow each promotion to be evaluated. To find out more about DigiCompanion’s PromoCaster platform, click here...